How and why to build an email list

Even if you’re new to Internet marketing, you’ve heard the same old saying a thousand times. Lists make money. List building is one of the most effective ways to generate online home based business success. You must learn how to build a list in order to reach your potential.

Why it works

In most cases, people need to see a marketing message more than once before they’re persuaded to make a purchase. Repeated encounters are a key to generating sales. The best way to reach someone more than once is by making them a part of your subscriber list.

Additionally, people are more prone to spend their money with people the trust and know. List building allows you to build a relationship with your subscribers. Making those connections will boost your trustworthiness, encouraging additional sales.

How to do it

List building is an easy home based business strategy and it all starts with a squeeze page. A squeeze page is a landing page designed with a single purpose. It should encourage readers to become subscribers to your list. Nothing else really matters.

In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. You can use this proven approach to build yourself a serious.

Having a quality inducement won’t automatically make your squeeze page a success, though. Building a squeeze page the right way is just as important. There are proven ways to build an optimal squeeze page. You should be using those moneymaking approaches. That will involve closely following three important guidelines.

Squeeze page basics

Initially, there should be no outgoing links on your squeeze page. You don’t want to provide your prospective customers with an “escape route” or distractions that may reduce conversions.

Second, you’ll need to write a short, powerful message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Remember, your squeeze page exists solely to generate sign ups. You should choose every word with that goal in mind.

Third, you need to treat the sign up process like a sale – you must “close the deal”. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Clearly communicate the value of subscribing to those reading the page.

Summary

If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. That will give you the opportunity to develop an effective relationship with prospects. It will also allow you to reach them with your marketing messages on multiple occasions.

You will dramatically improve your business by using these email list building secrets. The fact that so many successful marketers embrace list building isn’t an accident. The real money is in list building.

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