I use this little piece of software all day, and it is worth every cent I have paid for it – period!
It’s in the nature of our lives as internet marketers that we accumulate dozens, hundreds – even thousands of downloads over time.
Products we’ve bought, bonuses we’ve been given by the truckload, resell rights packages we’ve acquired on the way…
Our store of downloads just grows and grows and grows.
And each of us makes a brave attempt to find ways to structure this information – but very quickly we find that whatever organizational scheme we come up with, the stuff we want to file away never quite fits.
And so our gigabytes of downloads end up in chaos. The result?
– We can’t find things that we KNOW we’ve got.
We spend hours and hours searching for that eBook, script or tool that we definitely remember downloading months ago. We need it urgently, right now, but can we find it? Can we just!
– We forget 80-95% of what we’ve got.
And so we end up buying products that we don’t need. We already have something that fits our need, but we clean don’t remember, and have no way of checking (unless we take a few days off!).
So we waste money buying another product.
Even worse – we end up buying the same product twice! That happens more often than you’d think, believe me.
So what’s the answer to this? None of us as serious internet marketers wants to spend the time figuring out how to solve this problem. We need to spend our time on productive work.
Fortunately, one of the leading experts in the field of Knowledge Management has done two things to crack this difficult problem.
Firstly, he’s worked out a detailed “taxonomy” of internet marketing. That means, he’s identified all the topics that make up internet marketing, and figured out how they relate to each other.
Secondly, he’s organized these into a Mind Map (the IM Index Mind Map) and used that as a visual interface onto a folder structure for holding all internet marketing downloads.
To understand what I mean, take a look at the videos on this site: IM-Index. I think you’ll enjoy watching them.
This knowledge management expert is called Alex Goodall, and he’s calling himself the “Internet Marketing Knowledge Manager”.
He’s caused quite a stir with this simple, but very powerful idea, and I’m looking forward to seeing where he goes next. But in the mean time, you’ll get some good ideas about how to organize your downloads by watching his videos.