It’s undeniable that the one thing you need to succeed in your online business is traffic. And nothing beats free traffic. Where does free traffic come from? Google and other search engines.
How does free search engine traffic work?
You’ve experienced this process a lot of times. You go to Google. Enter in a word or phrase you want to research. And click one of the links that shows up. Turns out that the website you visit just got free traffic from the search engine. What need to figure out is how to get you free traffic.
You probably only visit a link or two from the first page of results. Actually, almost 100% of the free traffic goes to this first page of results. And believe it or not, the first 3 results receive over 70% of the traffic.
So to get any significant amount of free traffic from Google, you really need to be on the first page. And that means you need to be “ranked” in the top 10 by Google. Which brings up..
What is search engine optimization?
Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. The intricate formula Google uses to figure this out is really only known by Google. However, we do know a few things that count.
First, before you can get ranked highly, Google has to know you exist. This is known as being “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.
In order to get indexed, Google has to be able to find you. And the best way for Google to find you is to get inbound links from other sites. Because Google already knows about these sites, it will follow the new links to you.
A couple of great places to do this are in your Twitter or Facebook profiles. These sites are very popular so Google indexes them multiple times a day. And follows new links it finds immediately.
After this first hurdle, you need to start gaining ranking. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.
There are three components of gaining ranking:
This is also called on-page SEO. You need to make sure your content matches the search terms you’re going after. Obviously, the article you’re reading now is about search engine optimization. One reason Google knows this is because the words search engine optimization appear inside it. But also because other related words like traffic generation show up in it, as well.
You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. Google uses all of this content to figure out what your site is really about.
The next thing to consider is your links. This includes both the inbound and outbound links. It’s very important that you have more links coming in than you have going out. The more inbound links you have the better your ranking will be.
One great way to get lots of inbound links is through web 2.0 sites. With this strategy what you do is write an article about the topic you’re targeting. You have to also write several different versions of your articles. Because you’re going to post a unique copy of it to lots of different websites. And the more you do the better.
Make your site active
The last thing we know for sure is that Google likes to see active sites. Static pages that just sit may rank at first, but will fall off over time. Regular content updates to your site are expected. RSS feeds are an easy way to keep your content changing.
Comments from other people on your page are another fantastic way to keep your content updated. So, obviously, you need to get people to visit your site on your own, too. Online forums are simple source of real live visitors.
Set up forum profiles with the ones related to your website. Then become active in the forum. Always include a link back to your site. This will get your more inbound links. And it gets people to visit the site you link to.
It’s important that you do everything listed here. However, writing a bunch of different articles on the same topic. And creating a bunch of forum profiles. And visiting all the sites to post up your comments and articles takes a really long time. And the bad news is that you probably won’t do it.
Fortunately, you can get rank builder software to do all the grunt work for you. So my best advice is to automate as much of this as you can. Otherwise, you won’t do it at all. And if you don’t do it, you simply will not ever get free traffic from Google.