Trying to Buy Success
How often are you purchasing ebooks, strategy guides and software to build you IM business? Are you spending cash hand over fist in pursuit of an ideal approach to implement your business idea? Are you becoming an IM product addict, investing your cash in anything and everything that might improve you bottom line?
You’re not the only one convinced that the only way to make money involves spending it in copious quantities. Far too many Internet marketers are doing the exact same thing.
Those spending habits have a logical appeal. It’s perfectly reasonable to purchase new products and information to refine your already-successful business. It’s sane and sensible to invest in new strategy guides to stay abreast of changes in the industry and to get your hands on innovative ideas. Spending that money when you’re struggling is a different story.
There’s a significant difference between trying to stay on the cutting edge and gambling on every possible tool in hopes of making a business work.
You want to be the smart investor. You don’t want to spend yourself into bankruptcy before you build a real business.
Buying the Right Way
How do you prevent yourself from unnecessary overspending? You need to build a solid foundation for your business. If you ignore the bells and whistles, you’ll see the IM is really based on a few simple premises.
You need to have something to sell. You must have a way to sell the product. You need a way to generate traffic to the site from which you’re making that sales pitch.
That’s IM in a nutshell. All of your efforts should relate to one of those basic needs.
As such, you need to focus on building strength in all three areas. When you buy something, it must directly address one of those three foundational needs.
You need to build a solid foundation that will allow you to start making money online free before you begin worrying about the details. When you have a foundation in place, you will make money. After you’re making money, you can being looking at those extras and adjustments.
Building a Smart Foundation
You don’t need to spend big money to build a profitable foundation. Here’s what you need to do.
- Learn how Internet marketing works on a holistic, big picture level. You need to learn how things work from someone who’s spent time in the trenches.
- Focus a great deal of effort on traffic generation. Traffic is one of the three core needs mentioned above. It’s probably the most important of those three elements. Without traffic, you can’t determine if your product is interesting or if you’re sales strategy is working.| Absent traffic, you can’t determine if you have the right product or a workable sales strategy. You need to put eyeballs on your pages right away.
- Find a source of ongoing assistance. A smart ebook can be worth its weight in gold. A video can be invaluable. However, you’ll find more value in cultivating a good relationship with an experienced, successful IMer. You can become more efficient and successful when you’re on the receiving end of expert advice.
- Minimize your exposure. You want to meet your objectives without risking significant losses. Avoid overspending on the tools and information you need to build your business. Find a way to develop a valuable relationship with a personal business coach or mentor at a reasonable price.