Think about this: What is the number one reason people get online everyday? Simple. To get information. This is so ubiquitous a quest that Google handles 400 million queries a day! Why should you care? Well, this is an opportunity for your to provide what people want – information. And if you do it right . . . to make some money along the way.
Info marketing 101
First, understand that this is the simplest kind of business there is. You develop a product that is nothing more than information. And people pay you for the information inside it.. Pretty simple, wouldn’t you say?
How does it work?
You’ve got the basic concept – exchange info for money. But to make it a successful business people need to want the information you’re providing. So you’ll need to find out what info is valuable. How do you do that?
One very simple method is to do a little research. Head over to ask.com or Yahoo! answers and look at the questions being asked there. You want to find something a lot of people are asking about. Something that most people don’t already know. And solve the problem for them by writing an info product on it.
An encouraging word
If you’re worried about how to write and ebook. Consider this: An info product is just a bunch of articles strung together. Don’t try to write a whole ebook. Just write some articles for your blog. And once you have bunch of good ones, expand and embellish them and put them together into an ebook.
Why info products? Well, that bring me to the tile of this article Here are the seven reasons
1. Simplicity and ease
As soon as you have the pieces in place, it’s virtually maintenance free. There is almost no support. So you can just set it up and let it run. It really is like and automatic money machine.
There’s no inventory. You don’t have to ship anything. Your business is 100% digital.
Once you have a few info products created. You can put together bigger more expensive information products. It’s a simple matter to merge a few ebooks into one. Then you can sell it for a lot more. People will be willing to pay a lot more for one big ebook. Instead of several small ebooks.
You can grant other people resell rights to your own products. Resell rights are very hot right now, because most people simply don’t have the time, money and effort it takes to create their own products. And what’s more you’re selling the same product . . . but for 3 times the price for the rights!
It’s your content, so you can use it in as many different ways as you want. Take parts of your info product and turn it into a email training series. And build an email list that you can sell other products to.
5. More leverage
Don’t stop there . . . break it into several smaller reports. Then use these to generate leads for the main product. You can give them away or even charge a small amount for them. Either way, you win because you’re feeding your funnel. Taking this technique to the max, you can let your affiliate give the reports away for you. Affiliate, you say? Yes!
6. An army of affiliates
This is a real power strategy. When you own your own products. You can get other people to promote it for you. Wouldn’t it be nice to have a bunch of other people doing your marketing for you? Well, you *need* your own product to get affiliates.
7. Joint Ventures
Last, but definitely not least… The number one way to launch your success is through joint ventures. And this is probably the number one reason to create your own product. Because if you don’t have you own product, you’ve got nothing to JV.
If you can’t see the power of info product marketing, then you’re either crazy or not listening. 😉 You’ll be the master of your destiny. Because you’re the boss! So, don’t waste any more time:
- Go to answers.yahoo.com
- See what people are asking about
- Start writing
Don’t make info product creation any more complicated than that. And in no time you’ll have an info product ready to go.